- Co-founder
- Lead Developer
Anima
One ad in, every size out.

The problem
Brand marketers lose hours to the same chores: resizing one creative into a dozen formats, swapping SKUs, upscaling assets. It’s tedious, manual and nobody’s favourite part of the job.
What it is
A creative suite that modifies brand creatives at the click of a button — resize for every placement, swap products, upscale images — so marketers can get back to the actual marketing.
My part
- Built the entire product website solo, as lead developer
- Scoped Anima around the chores marketers hate most: resizing, SKU swaps, upscaling
- Owned the experience from first sketch to live launch





